It all started as an observation back in 2017 with a simple yet complicated question, why are so many people sad? Our founders would see friends, colleagues, even family happily posting to social media about how happy they are and in fact how good their life truly is. However, when faced in public life was rather flat. So we then pondered, why are so many people "faking" their lives? We found one let's say giant answer, Clout. We observed how through celebrities and other "influencers" people were allowing these marketing tools to reach the deepest parts in life and well... make them sad. So we decided we've had enough. When you buy HNS, you're not only joining a collection with a cause, you're also wearing the liberating fibers that guarantee to free... and may also be better than the supreme. Let's improve how society works for people... one shirt at a time.